Melissa Nelson Named President Publicis Seattle

Pedigree Includes Leading Marquee T-Mobile business, Global High-Profile Brands and Award-Winning Work

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SEATTLE, WA (August 31, 2016) – Melissa Nelson has been named to the new position of President, Publicis Seattle, reporting directly to Publicis Worldwide North America CEO Andrew Bruce. Nelson was named Executive Vice President & Managing Partner for the marquee T-Mobile business in December 2015. As President, she will continue to be the most senior lead on the business in the Seattle office.

“Melissa’s leadership on T-Mobile and her passion for their brand and business will be enriched in her new post,” shared Andrew Bruce. “Additionally, now her expertise and leadership will extend to all clients and the talented individuals who fuel our agency here in Seattle.”

Publicis Seattle is one of the top advertising agencies in the market. The agency is privileged to work with T-Mobile and a range of clients including Visit Seattle, KEXP and the Special Olympics, among others.

Immediately prior to joining Publicis Seattle, Nelson led the global Motorola business as Group Account Director at Droga5 in New York. Her pedigree includes helping to build and manage teams creating award-winning work for Target, Chevrolet and HP — all complex pieces of business, with massive scale. Nelson’s career also includes top account management positions at 72andSunny in Los Angeles and Goodby, Silverstein & Partners in San Francisco

Nelson stated, “Diving into and leading the T-Mobile business has been a phenomenal experience. It is an amazing brand, with a really strong POV.

T-Mobile is a brand, and business, which is pivotal not only to the Seattle marketplace, but to our agency. I am proud to continue to partner with T-Mobile and additionally, to now lead, grow and expand Publicis in Seattle.”

About Publicis Worldwide North America:

Publicis North America is the fastest growing regional network within Paris-based Publicis Worldwide. A new era agency network, Publicis North America embraces the worldwide mission ‘To Lead The Change’, partnering with our clients in creative cross-channel communications and innovative digital technologies. Publicis New York is the flagship office for the network, with full-service offices in Seattle, San Francisco, Dallas, Toronto, Montréal, Calgary and Windsor. Publicis Worldwide is a part of Publicis Groupe.

Publicis Worldwide Announced as Lead Agency for Hewlett Packard Enterprise

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Publicis Groupe win led by Publicis New York in collaboration with DigitasLBi, Razorfish, and OptiMedia

August 23, 2016 — New York — Today, Publicis Worldwide announced that it has been appointed as lead marketing agency for Hewlett Packard Enterprise (NYSE: HPE). Publicis Groupe agencies DigitasLBi and Optimedia were also named to the brand’s roster and together will serve as the brand’s strategic marketing partners. Razorfish will continue leading HPE’s website efforts.

“HPE competes in challenging and transformative markets,” said Henry Gomez, Executive VP and CMO, Hewlett Packard Enterprise. “We needed enhanced capabilities, particularly in digital marketing, and after a search felt that Publicis had the best set of assets across the board. We are looking forward to this journey ahead.”

Begun as a creative AOR review, HPE recognized the transformational capabilities and the Power of One of Publicis Groupe, which resulted in a fully integrated, end-to-end relationship that includes brand strategy and creative, TV, digital, social, lead generation, media, site, mobile, data science and experiential.

“Publicis united its best-in-class agencies and capabilities to provide HPE with a solution that helps them strategically navigate the future of the IT industry,” said Andrew Bruce, CEO, Publicis North America. “Our new, proven approach offers end-to-end solutions for clients to help them break through in ways agencies haven’t done before. We’re proud to partner such an innovative, category-changing brand like HPE.”

“Technology is one of the most fascinating and complicated industries, as the technology and customer base is continually evolving. So category-defying thinking, technology and creative is necessary,” said Dawn Winchester, Chief Digital Officer, Publicis New York. “The journey to reach and bond with IT decision makers has radically changed as there is so much commercialization within the industry. We’re looking forward to using our tools, talents, and strategic thinking to create a suite of work that transforms HPE’s business and expands their global footprint.”

This is the third win led by Publicis Worldwide and New York’s recently appointed leadership team including Publicis New York CEO Carla Serrano, CDO Dawn Winchester and CCO Andy Bird, along with Publicis Worldwide CSO Mick McCabe.

What I Learned About Advertising in 8 Weeks

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On Friday we said goodbye to a fantastic crew of summer interns. To mark the end of their time with us, we asked some of them to share what they learned about advertising in their 8 weeks with Publicis.

Feedback is king.

Everyone has something they can and should bring to the table. I’ve learned, though, that the real brilliance in advertising sparks not from just one dynamic person, but rather from the way a whole team picks at and pokes holes in an idea until it’s solid. Brainstorming as a group, bouncing thoughts off of colleagues and mentors, and seeking out as much feedback as possible – these were the things that taught me the most. Feedback is the best way to learn how to digest different perspectives, find a common thread, and get to the core of a concept. It’s the best way to find what it is that you can and should bring to the table.

– Sanjana Sekhar

 

Feedback is great, but go with your gut.

There are a lot of smart people at this company who you should be getting feedback from, however, don’t be afraid to not use their feedback. If someone offers you feedback and you don’t agree with it, you don’t have to implement their feedback in your idea. Trust yourself! Everyone will always have feedback. People will always have a slight issue with your idea. No idea is ever perfect. Take every ounce of feedback you get with a grain of salt and ultimately go with your gut. It’s your idea after all.

– Benjamin Stops

 

Working with a team can be challenging but there is so much to learn from others.

This summer is one of the first times in my life I was assigned to execute such a detailed and important project with a group of 9. As someone who is used to working alone, clicking away on Photoshop or screenprinting with ink running down my clothes, the thought of this scared me a little. When working in a group this size there will be many personalities and different priorities, but ultimately a plethora of incredible ideas. I was more overwhelmed everyday by the informative research & creative ideas my team came up with than any problems we ever had. Being taken aback everyday by the beautiful minds of the people I was given the chance to work with was definitely a positive attribute in my daily life at Publicis.

– Christie Childers

 

Be prepared to strap into a rollercoaster with the workload.  

Throughout the course of 8 weeks I found that my workload has been more inconsistent than my Pokemon GO connection.  Coming in thinking I would be working from 9am to 5pm, I soon found that 5pm really meant anywhere between 3pm and 10pm.  Some days I would be watching the clock tick at the coffee bar, and other days I would find myself downing my coffee to rush off to a meeting (another lesson learned: make sure the barista knows your order by the end of week one).  Although staying one night until 10pm doesn’t sound amazing, being at the office late with my intern team was actually one of my favorite experiences at the office. We were all there because we wanted to be there – we were excited to work and genuinely enjoyed each others company through the long hours.

– Julia Caffrey

 

Get to know someone else’s superiors.

In any new situation it’s always important to figure out just whose DM’s you might want to slide into… or in this case, whose email chains. To me, making connections with creatives and superiors who I admire has always been a rewarding venture even if I don’t report to those people directly. The most stimulating part of this internship experience has been the culmination of creative and competitive spirits that my teammates and I shared on our intern project as well as the various projects my luscious (her requested adjective) Art Director and I have collaborated on with some very talented, brilliant, and wickedly stylish Citi team members.

– Mason Douglass

Monday Routine: Ben Royce, SVP Director of Search

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Monday Routine is a blog series highlighting people and roles throughout the Publicis North America office. Ben Royce is the SVP, Director of Search for Publicis North America.

I started my advertising/marketing career while studying at the University of Wisconsin, when I landed a part time job running JustPetStrollers.com in Milwaukee. Yup, pet strollers. We sold millions.

Then I took a job running the digital marketing operations for a group of ecommerce sites in London, UK where I learned firsthand the complexities of multilingual and multicurrency businesses. With my visa about to run out, I moved to New York to work for Alacra, which built anti-money laundering products for banks and I ran an ecommerce site for financial research. That was my big exposure to large scale sites and the effects of search engine changes.

I was introduced by SapientNitro to help run and build out their organic search offering. Using some of the tactical approaches I learned in ecommerce, I applied them to larger operations beyond ecommerce. Around the time Sapient was acquired by Publicis I joined Publicis Worldwide as the SVP, Director of Search in North America.

MORNING:

First thing is Amazon Echo/Alexa reads the daily news from NPR while I mix Emergen-C with sparkling water. Basically it is vitamin-laden homemade Orangina. Then I scan Reddit for anything interesting in technology news. Some of my favorite subreddits include: /r/dataisbeautiful and /r/futurology.

I try to keep my commute as varied as possible and living in Brooklyn means I have many train options. If it is a nice day I’ll walk over the Manhattan bridge, but either way it involves answering emails in short form or replying with a smiley and “TLDR, just Slack it,” watching YouTube channels like Smarter Everyday, or listening to the Freakonomics and A16Z Podcasts. An unhealthy obsession with an app called Exit Strategy allows me to obsess over which train car will be most efficient given my exit point in the station. This is a constant battle for optimization that has no real tangible benefit other than 5-6 steps per day. My fitbit doesn’t even notice the difference.

I usually arrive around 9:30am and head into the scheduled meetings with a strong coffee from Bibble & Sip on 51st street, or our in house cafe.

AFTERNOON:

Being a department head is a shift from my analyst and manager days. During meetings I have to balance the direction of the work we do for clients, ensure some time for team members to tinker and research new approaches, and maintain profitability.

I am perpetually 6 minutes late to every meeting. I have no excuse for this, nor a solution. I just accept it as I do the weather.

I meet with team members often and prefer walking meetings outside so I’ll head west down to the Hudson River and back. I avoid Times Square as much as possible, I find some of the costumed street performers a bit creepy.

When I have nothing scheduled, I spend time in our Data Immersion Lab on the 27th floor where I can run tests on our client data and experiment with visualization technologies.

At the end of the day I’ll play Xbox in our game room with our analysts and strategists. Forza and Rocket League are the top picks. The HTC Vive is also a popular virtual reality experience.

EVENING:

One-on-one meetings in the Search & Data Science team are in three flavors: breakfast, walk ‘n talk, or drinks. So sometimes I’ll unwind with a team member over a Blue Point Toasted Lager and then head home.

Most nights there are some events between Columbia University, General Assembly or Meetup.com that I attend. Otherwise it’s a healthy dose of Grand Theft Auto and reading parody accounts on Twitter: @BoredElonMusk and @adweak.

Bienvenue To Our Publicis Summer Interns!

You’ve seen every season of Mad Men but it’s only left you wondering: what is it like to work at a modern day advertising agency? Over the course of 9 weeks this summer, 26 bright-eyed interns from across the country will be joining the Publicis family to learn all about what we do in the ad industry.

These shining talents are assigned to departments and brands throughout the company. At the frontlines of our agency, they will learn everything from what a day in the life of a producer looks like to the intricacies of data science and search. At the end of the summer, they’ll show off everything they’ve learned by putting together and pitching a complete campaign to both clients and senior executives from the Publicis team.

Two weeks before our group of interns joined us, we asked them to start thinking about one of the basic building blocks of our industry: understanding and building a brand. To help them think about what it means to brand a client, we asked them to create 90 second branding videos for themselves that told us quickly and concisely who they are in both broad strokes and subtle nuances.

Here are a few of the fantastic results we got:

 

 

 

 

 

Stay tuned for more updates from our interns this summer!

Big Ideas: Finding the Right Sound

Publicis New York Music Producer Theresa Notartomaso talks about finding the right music for an ad

As a music producer, what kind of projects do you work on?
I lead all things music for the agency, whether it’s licensing music, negotiating music rights or original music production. I oversee it all. Read More ››

What Americans Really Watched on Super Bowl Sunday

Jesse Samberg, Ciara Murphy & Tim Rich look at the Super Bowl's impact on social media

Super Bowl Word CloudWell, the Super Bowl happened. Despite not being particularly exciting for anyone other than fans of the Broncos, Beyonce or Bruno Mars, per AdAge, “CBS’ coverage of Sunday night’s comedy of errors now stands as the fifth highest-rated Super Bowl in the last 30 years.” With an average of nearly 119 million viewers, one-third of America tuned in as expected and online conversation around the game dominated social media, generating 20x more mentions than non-Super Bowl-related posts. During the game, peak conversation was around the halftime show and the announcement of Broncos linebacker as the game’s MVP. Read More ››

What Americans Really Watch on Super Bowl Sunday

Publicis New York's Jesse Samberg talks alternative programming

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The most recent United States Census estimates the American population at more than 322 million. And America’s biggest annual TV event, the Super Bowl, sees just over a third of the country tune in. This audience is glued to screens in their living rooms and bars for more than five hours when you factor in the extended halftime show – practically every brand marketer’s wet dream. In fact, a large number of brands have either already released their Super Bowl spots (Skittles, Mountain Dew, Kia) or have teased what’s coming (Bud Light, Taco Bell, Butterfinger) not only to tee up this transfixed audience, but also as part of a larger, web- or social-based ecosystem with easily accessible and relevant content available whenever consumers want it. In this way, brands are betting the value of their Super Bowl spot is a part of their total marketing universe, but will play the most crucial role in creating buzz and conversation, generating leads, and ultimately, driving purchase consideration.

But what about the two thirds or nearly 200 million Americans that don’t plan to watch the Super Bowl? Read More ››

Carla Serrano Named CEO of Publicis New York

Blog Post Banner Image-CarlaPublicis New York’s Chief Strategy Officer Carla Serrano has been promoted to CEO of Publicis New York. Serrano joined Publicis Worldwide North America in 2014 as Chief Strategy Officer, and is a member of the Publicis Worldwide Comex leadership team. In her new role, she will report directly to Publicis North America CEO Andrew Bruce, who has held the position, along with CEO North America, for the past two years. Read More ››

The Connected Home: Capital Before Connectivity

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by Tim Rich, Director of Data Science Publicis New York

by
Tim Rich
Director of Data Science
Publicis New York

Walking through the connected home portion of CES I was struck at the steps being made to make our home more efficient and responsive to human habitation. Light bulbs that not only connect to a user’s phone but also to centralized home automation hubs. Vents that regulate the air flow understanding when people are in the room and shuting off to save heat when people are not. There were also whole home automation systems built by the biggest names in home remodeling and DIY construction.

While the growth in this sector has been incredible and no doubt these automated and web connected devices will help us live with more resource efficiency, to this data scientist we are still missing a key component: a centralized communication protocol between platforms and new technologies, as well as guidelines for hardware. Read More ››